For Pizza Hut's Seriously Musangking campaign with Jaris&K, Lumio turned an LED videotron at Jakarta's Car Free Day into a live raffle — with a registration microsite and a physical button built by Lumio Lightspeed.
- Client
- Jaris&K × Pizza Hut
- Industry
- Food & beverage
- Location
- Car Free Day, Jakarta
- Solutions
- Large Scale LED, Lumio Lightspeed, Dynamic Campaigns
A billboard you can play
To launch the Seriously Musangking durian pizza, Pizza Hut and Jaris&K wanted more than an ad on a big screen. They wanted the crowd at Car Free Day to play with it — and to walk away with a pizza.
How it worked
- Register on the microsite. A QR code on the LED videotron opens the campaign microsite, where participants sign up to take part.
- Visit the LED videotron. Registered participants come to the screen on the Car Free Day route.
- Press the button. A physical button stands in front of the screen. One press starts the raffle.
- Watch the prize roll out. The LED shows the raffle in real time, landing on a randomized prize for that participant — like a free Pizza Royal MusangKing.
A billboard became a game show in the middle of Car Free Day.
Behind the campaign
- Lumio powers the LED videotron: the campaign content, the live free-pizza counter and the real-time raffle on screen.
- Lumio Lightspeed built the physical button and the registration microsite for the campaign, and connected both to the screen.
