Lumio Lightspeed helped integrate the Chupa Chups activation nearby with live DOOH, creating a real-time loop of user-generated content that dominated the streets.
- Client
- Jaris&K × Chupa Chups
- Industry
- Food & beverage
- Location
- Car Free Day, Jakarta
- Solutions
- Large Scale LED, Lumio Lightspeed, Dynamic Campaigns
Your photo, on the big screen
For its Asikin pakai yang Asem campaign, Chupa Chups set up an activation by the road, with a photobooth a short walk from a giant Videotron LED. The idea: the people walking past shouldn’t just see the ad. They should be in it.
How it worked
- Step into the photobooth. Visitors at the Chupa Chups activation pose for a photo with their candy.
- Straight to the screen. The photo goes up on the Videotron LED, framed in the campaign’s design, in a heartbeat.
- The loop keeps going. Every new photo joins a real-time loop of user-generated content on the screen, for everyone on the street to see.
Interactive. Instant. Impossible to miss.
Lumio Lightspeed connected the photobooth to the live DOOH screen, so the campaign on the Videotron LED was made by the crowd in front of it.
A billboard that shows the people walking past it.
