With 17 stores in 8 of Indonesia's largest cities, SOGO needed one place to manage the content of 213 screens — with different content per region.
- Client
- SOGO Indonesia
- Industry
- Retail
- Location
- 8 cities across Indonesia
- Solutions
- Content Management System, Dynamic Campaigns
213screens
17stores
8cities
4types of screen
No two stores run the same campaign
A department store chain doesn’t speak with one voice. What sells in one city isn’t what sells in the next, and every store has promotions of its own. SOGO’s screens had to keep up with all of them:
- Each region and each store runs its own targeted promotions, so a single playlist for every store wasn’t enough.
- Many types of screen — TVs, standing signage, standing LED and large format LED — each with its own shape, resolution and placement.
- Many people managing them, each needing a different level of access and responsible for a different set of screens.
One dashboard for every screen
Lumio gives SOGO a single place to run every screen in every store, without one team stepping on another’s campaign:
- One player for every format. TVs, standing signage, standing LED and large format LED all run on the same Lumio Player hardware.
- Screen groups, so each team manages only the screens it’s responsible for — by region, by store or by screen type.
- Multiple users with their own content and approval levels, so campaigns are checked before they go live.
- Proof of play keeps working even when a player is offline, and syncs once it’s back online.
The right message, in every store
Lumio enables SOGO to show different content in each region and store based on localized data — from the large format LED at the entrance to the TV at the cashier.
